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Social Studio

Every Tuesday at 3PM, Tom holds a one-hour webinar, demonstrating how Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media in your marketing, customer service, and sales organisations. You'll understand how to harness social conversations to listen, analyse, publish, and engage with your customers on a 1-to-1 basis.

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Publish

Social Studio empowers your team to plan, execute, and track compelling social media marketing campaigns. Source content from an ecosystem of partner apps or integrate with your own digital asset management system to seamlessly pull existing creative into social campaigns. Customise and craft your content while protecting your brand with configurable approval rules and a full audit trail. And with Social Studio, managing social strategy, tailoring social campaigns, and driving social awareness across distributed teams is easy - just identify the most engaging content and share it with different product, regional, or brand teams.

Engage

Behind every tweet, Facebook post, or Instagram post a customer - and it's your job to engage, in a timely, responsive manner with compelling content. Social Studio gives you the tools to monitor what people are saying on your brand's owned social channels and participate in conversations about any topic across the Web. And with our social automation engine, organising discussions is easy. You can automatically label, classify, and assign posts in order to route and prioritise work across teams - connecting with social customers is easier than ever before.

Analyse

Analyse conversations from over 650 million different sources across the globe. Discover what consumers are saying about your brand, your products, and your competitors. Understand which topics are generating interest and where the most influential conversations are happening - then use that information to inform your marketing decisions. Plus, with Social Studio you can monitor consumer sentiment to stay ahead of potential crises and evaluate new product and service offerings.

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